What is the reason for the highest box office revenue in the history of Avatar?

As is well known, James Cameron's sci-fi blockbuster Avatar still tops the box office with $2.847 billion. And the second place goes to "Titanic" directed by Cameron: 2.201 billion US dollars.

The box office of the second place is $602592785 lower than that of the first place!

According to the exchange rate at the time of publication, there is a difference of 4 billion RMB. Saying some boring data is to tell you that Avatar is still difficult to surpass for a long time!

So why did Avatar achieve such impressive results? Let's analyze it.

Coincidentally, in January 2010, when "Avatar" was released, the author worked at UME Huaxing International Cinema in Beijing, which was the first star rated cinema in Beijing and one of the earliest cinemas in Beijing to have IMAX.

As of January 4, 2010, when Avatar was released, only three cinemas in Beijing had IMAX. When I was young, I was very indulgent, but now I have been despised by my wife for a short period of time. They want to solve the problem of increasing the naa number of the 1026 emblem. The largest IMAX screen is located at the National Film Museum of China in Chaoyang District, eastern Beijing, followed by UME Huaxing International Cinema, and the third is Wanda International Cinema in Shijingshan.

IMAX is very popular now. As long as it is a good cinema, it is basically standard equipment.

Why does IMAX take so long? Because Avatar has a significant impact. As for what IMAX is, I won't go into detail here. If you want to learn more, go to Baidu.

Let me briefly tell you something. IMAX is a Canadian film technology development company that has developed Image Maximum. Later on, people commonly referred to IMAX as the "maximum image value", which is as high as a five story building.

Before Avatar, there weren't many IMAX movies because if you wanted to achieve a "realistic" IMAX effect, you had to use special 70mm film and 70mm cameras to shoot. Combined with special post production techniques, the production cost is very expensive!

If you have watched the IMAX version of Transformers: Age of Extinction in the cinema, you will definitely remember that most of the movies are covered in 16:9, but there is a real IMAX image taken with 70mm film in the middle, which is full screen.

Think about it, "Transformers 2" has been reluctant to use IMAX equipment all the way, it can be imagined how high its production cost is.

Alright, let's talk about avatars! It can be said that the release of Avatar was a revolution in the film industry.

At the time of release, IMAX technology was used throughout the entire process, and 3D effects were added on top of IMAX technology, which was the first time in the world. Previously, IMAX could not guarantee to be "real IMAX", let alone IMAX with 3D. So once Avatar was released, it shocked the entire film industry.

I still remember IMAX technicians coming from Canada to debug the equipment for the release of Avatar for a month, ensuring that everything went smoothly.

On the morning of January 3, 2010, it was snowing heavily in Beijing. Usually, there are not many people in this weather and in the morning, so there are only two people at the sales office and ticket counter. As soon as the door opened, both Xiao Yao from the ticket office and I were shocked. Hundreds of people flooded in, making it impossible to queue in the cinema hall. Those who arrive late can only be expelled in the snow.

We are clearly short of manpower, so we called urgently to increase the number of personnel. Due to the midnight screening, the entire studio staff was busy until 3am that day.

Normally, movie theaters sell movie tickets at most one day in advance, but due to the popularity of "Avatar" exceeding expectations, tickets were hard to come by after half a month of pre-sales, and every room was fully booked, even the first row and the two sides were sold out.

I still remember one time, a little girl at the ticket office advised a customer to buy a seat at the back because there were still a few tickets at the back, just a bit to the side, but the customer insisted on living or dying in the middle of the first row. The little girl said, "This is IMAX. You can only see two feet in the first row." She laughed so hard that she was almost furious.

There are various people who have connections to buy tickets, but none of them can get good seats. Think about the popularity of Avatar.

If technological innovation is one of its selling points, then it is only one of them. Like a beautiful piece of clothing, you have to wear it on a beautiful person!

Another reason why Avatar is popular is its story and images, which take people's minds out of Earth and towards another planet in the universe, Pandora.

We can all imagine anything in our minds, but we always want to think. In real life, some people may rarely leave the land where they live, let alone go abroad, so they have no "freshness" in their fixed life!

But Avatar suddenly took people to the magical outer space, which is a novelty that ordinary people find difficult to feel.

Things that have never been perceived in real life are compensated in the cinema. Moreover, in IMAX Plus 3D, I feel like I'm in this kind of world, so it's not popular!

Before Avatar, it was difficult to have the feeling of watching movies like this. Although there are also movies like Star Wars, they are all ordinary 2D and don't feel that strong!

Not to mention Chinese movies. Except for rural themed art films, they are all martial arts films about fighting and killing. It's hard to imagine ordinary emotions, let alone the novelty. What can be seen in movies can also be seen in life, why spend money to watch.

The script for Avatar was written by Cameron more than a decade ago, but due to limited technology at the time, it has never been filmed. It wasn't until 10 years later, when film technology had matured, that it brought us a visual feast!

Cameron is not a prolific director, but every movie is a stunning work that can bring visual "freshness" to people every time!

The Terminator series made us feel the charm of robots in the 1990s. Titanic takes place on the world's largest cruise ship, with a beautiful and romantic love story. Explore the human imagination in Avatar! Every work is a revolutionary technological advancement in film!

After Avatar, IMAX and 3D became completely popular, followed by Alice's Adventures in Wonderland and Clash of the Gods, both of which were made with IMAX and 3D, but the results were later made with "fake IMAX and 3D", especially in Clash of the Gods. According to the audience's response, there is no difference between the two except that the subtitles are in 3D.

Now when I go to the cinema, I find that there are very few 2D movies to watch, and even if there are, they are low-cost movies.

I suddenly feel that Director Nolan is really great. His value lies in not following the trend. Interstellar is more qualified than anyone else to do IMAX and 3D, but he insists on himself for his understanding and pursuit of movies.

The success of Avatar is inevitable because it brought a new visual definition to humanity, just like Steve Jobs' iPhone changed people's way of life. The change brought by Avatar is that it allows us to break free from fixed ways of watching movies and explore the infinite world we are thinking about!

The next world box office record, I think, must be an updated movie revolution that can surpass Avatar!

Titanic was surpassed for 10 years, and Avatar was surpassed. We hope the sooner the better. That means this movie has achieved new success!

That's why Avatar still ranks first in the world box office.